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We'll analyze your E-Commerce website and find the solution increasing ROI.
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About us

Softera – is dynamic development company with the focus on E-Commerce. Since 2013, our team backed by certified Magento developers as well as designers, business analysts and QA engineers provides our customers with seamless E-Commerce solution.

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Migration to magento 2 platform for a leading norwegian home improvement retailer

Project Details

Platform: Magento Open Source 1.9
Technologies: AJAX, Bootstrap, PHP Unit
Tools: Jira, Github, Newrelic, Jenkins, Browserstack, Pingdom, Magemojo
Start date: June 2017

Our Customer

Our Customer is a widely known medical company that specializes in publishing articles for people who suffer from acne and anyone interested in this topic. Moreover, this online store offers and sells treatment products that prevent and fight acne. Our Client is the largest resource about acne on the market established in 1996, what makes it the most credible and popular service on this subject. This unique website offers its readers various sections - from learning the causes of acne or its treatment, to attending the forum and products discussion, where clients can share their views about goods and get advice on such an important issue as acne therapy.

Challenge description

Among the main problems the Customer faced were orders synchronization issues between Magento (where his online store was developed) and external services, such as Amazon and Ebay, where the Customer was selling its products as well. Moreover, our Client had difficulties with displaying the shipping status of orders (whether it is shipped or not), which were synchronized with another system - Fulfillco.

Among other various minor issues the Customer faced were, for example, security problems and constant attempts to hack the Magento application, as well as the inability to monitor and log the application’s significant events, such as evaluation of the application work and stability, module errors, products delivery info - in case of using an external delivery system, and so on.

Beyond that, it was suggested that the Customer start using TDD practice in order to control potential issues with ordering process after the development of new website functionality.

Problem resolution

Magedia specialists offered the Customer to replace the most critical working methods of the module they used at that time - M2E Pro (which provides interaction between Magento and such ecommerce platforms as Amazon and Ebay) with the native RESTful API calls of these services. It allowed the Customer to monitor and supervise their work more efficiently, add necessary logging mechanism to eliminate potential problems and introduce some batch support for HTTP calls.

To better control shipping statuses of orders, Magedia professionals decided to organize a special queue where the Customer can place unsuccessful attempts to update the orders and indicate the required order shipping status. Additionally, the team developed the unique rerun mechanism which allows to check the orders from this queue and try to complete the attempt to update their status.

With the purpose of preventing safety issues with the Customer’s website and online store, Magedia security specialists offered to conduct a special security audit for this applications and check whether there were any potential vulnerabilities in them.

As a result of the work done, Magedia team identified missed security patches for iOS and Magento platform, together with certain incorrectly configured permissions for services and folders. Despite the difficulties the specialists faced, all detected problems were successfully resolved, what allowed the Customer to observe the decrease in the number of security incidents with the website.

As a result of the TDD practice, which was involved in the project by the Customer, Magedia experts implemented a set of automatization scripts to be launched on a special platform (Browserstack), which emulates the calls from real devices using PHPUnit instructions from PHP classes. Generally, the developed tests covered more than 70% of the Magento frontend existing functions.

What outcome the Customer received

The assigned tasks were designed and implemented according to all Customer’s business needs and interests. As a result of Magedia team work, the Customer received a stabilized flow for synchronization of orders between Magento (as a primary storage) and external platforms like Amazon and Ebay.

Moreover, the Client was absolutely satisfied with the received results of the performed security audit with actions suggested as steps to resolve the identified issues, and also adopted TDD methods and a security package, which can be easily extended in case there is a need to add more scenarios for automatization.

All the measures and results achieved by the specialists found a positive response from the Customer, what once again proves the level of professionalism and efficiency of Magedia team.

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Project Details

Platform: Magento Commerce 2.1
Technologies: KnockoutJS, Bootstrap, ReactJS
Tools: Bootstrap, Docker, Memcache, Varnish, Redis, Newrelic, Bamboo, Amazon AWS
Start date: February 2018

Our Customer

Our Customer is an Australian leading manufacturer & importer, that designs and supplies schools & students with schoolwear and uniforms. The Сompany’s dedication to quality and traditions was widely accepted by students and their parents across the whole country and abroad, what made this manufacturer one of the main school wear suppliers on the market. Our Client’s primary branding company started its journey as school wear distributor in 1946 and strongly occupied its position on the market.

Challenge description

The Customer wanted to create the marketplace with good performance and scalability, taking into account the number of stores the company want to unite in future. Moreover, the Customer wanted to merge its local warehousing and shipping management services, what required to develop the custom solution for this purpose. In order to minimize the required platform development expenses, it was decided to work with Magento as a leading eCommerce system, which allowed to cover almost 80% of requirements the Customer had.

Problem resolution

After two rounds of tenders, Magedia specialists were successfully chosen by the Customer to execute its marketplace development. At the beginning several meetings with the Client were held aiming to understand and analyze all the Customer’s business needs and prepare technical requirements for the project. When the work was completed, Magedia team effectively designed specific user stories to extend Magento platform with the required UI interface (based on the Customer’s previously provided prototypes). Furthermore, specialists developed custom modules for integration with the local services responsible for goods storage management, payments and ordered products shipment. In addition, the Customer requested to organize automatic data import to the Magento platform with at pre-designed procedure of data quality control. And finally, Magedia team has developed the program that allowed to generate certain financial reports on a daily basis.

What outcome the Customer received

Magedia Magento developers met all the Customer’s business needs and demands and implemented all the tasks according to its intended technical requirements.

At present the Client has a large-scale sustainable marketplace that works smoothly and easily to navigate by the customers. Implementation of Magento platform certainly allowed the Customer to ease the selling processes and ensure sales increase in future.

Our Client was absolutely satisfied with the developed Magento 2 marketplace and its custom features and integrations. The Client appreciated team’s competences and skills, which valuably contributed to strengthening the Customer’s position on the market and visible cost-saving improvements at the same time.

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Project Details

Platform: Magento Open Source 1.9
Technologies: AJAX, Rest API, Bootstrap
Tools: Vagrant, Docker, Memcache, Redis, Elasticsearch, Newrelic
Start date: Februay 2018

Our Customer

Our Customer is a well-known advisory company based in the UK that provides outsourcing and business improvement consulting services. The administrative outsourcing function of this Company offers its clients professional services to ensure effective business continuity and a reduction in non-core business expenses. Among the services successfully provided by the Client are administrative support and virtual assistant tasks, document and contract administration and management, data analysis and reporting as well as virtual project management office establishment and support.

All business improvement services are provided on a consultancy basis, aiming to assist companies with powerful solutions to improve their productivity and minimize inefficiencies, guarantee cost-savings and implement continuous improvement methodologies. The Company also aspires to align businesses and IT, as well as to assist various companies with practical solutions for gaining a competitive edge.

Our Client is widely popular in the UK, providing development services for many clients across the whole country. In order to complete various Magento development tasks that Company needed to execute at the moment, it was decided to cooperate and subcontract one more IT development company - Magedia.

Challenge description

The Customer had many user stories for the warehouse management system developed on Magento 1 platform by its development team. This platform was used by Company’s external clients located in the UK and offered the following services:

Outsourced Logistics Solutions;
Warehousing;
Stock Management;
Order Processing;
Transportation

All the projects were connected with Magento back-end development and included the following parts:

Custom Magento admin grids to perform CRUD operations for data as order analytics, shipping and stock information;
API Integration with external systems (such as payment, shipping, rewards);
Custom analytic reports generation;
Custom order processing support (including custom order status).

Problem resolution

It was decided to work on the stories one by one according to Kanban methodology. Magedia backend developers would accomplish a typical work using Magento ecommerce platform with its further customization and development of custom modules. Prior to start the development part, Magedia team participated in setting project tasks and their discussion with the Client, as well as preparing all the needed technical documentation, that thoroughly described all the required new features and customizations to be developed during the project implementation. Moreover, our specialists fully took the responsibility for carrying out all quality assurance processes for projects and tasks they worked on.

What outcome the Customer received

The well-coordinated work of Magedia team significantly contributed to establishing of the Customer’s business processes and improving the quality of their work in general. Services provided by the Company became even more effective, what certainly ensured substantial growth of new clients and demonstrated the expertise of Magedia Magento developers.

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Migration to magento 2 platform for a leading norwegian home improvement retailer

Project Details

Platform: Magento Commerce 2.3
Technologies: KnockoutJS, Bootstrap, ReactJS
Tools: Jira, Github, Travis, CodeClimate
Start date: January 2017

Our Customer

The Customer is one of the largest home improvement stores in the Nordic countries. This top online hardware retailer proposes its clients the huge range of products for home and yard construction and renovation as well as interior decoration.

Challenge description

The Customer was thinking of dramatical transforming their E-Commerce website to improve its performance and user experience. They looked for Magento consultants with deep knowhow and creative thinking to completely rework their online store and replace the existing outdated Java-based platform to Magento 2.

When approaching us for this project, the Customer team has already realized some limitations on their website such as:

Complexity of changing and customizing the existing website platform;
Difficulties to support store’s Java-based system;
Not really attractive website design;
Poor website performance and user experience;
Slow page load speed;
Not user-friendly admin panel.
For all of the above reasons, it was decided to migrate their custom-made E-Commerce store to Magento 2 platform in order to enhance the website comprehensively.

Problem resolution

Softera Solutions team started the project with a detailed research of the existing E-Commerce store platform including all the system processes and integrations. Subsequently, a precise scope of work that contained Magento 2 platform implementation and modification was defined.

As a result, Softera Solutions team came up with an optimal solution to implement a ready responsive Magento theme with a few platform-based modules and to develop several custom Magento extensions in order to meet all the Client’s requirements.

Moreover, it was essential to keep save website’s integrations with the searching, web analytics, payment, promotional and shipment services that the Customer got used to utilize with previous E-Commerce platform.

Our specialists also proposed and implemented some fresh ideas to make Customer’s work with the site even more effective and easy:

Taking into account the difficulties in migration from the previous E-Commerce platform to Magento 2, an additional custom extension was developed. That module helped to import all the information about products, product categories, orders and customers data from the prior store platform to Magento 2.
Since it was impossible to work with the simple customers’ passwords, it was decided to develop a custom module to extend the standard Magento algorithm of passwords comparing.

This customization helped to efficiently compare the hashes imported into the system. To make sure that the Customer was able to leverage the rich functionality he got, Softera Solutions developed a post-migration document where described all the things needed to perform, analyze and monitor site data after the movement to Magento platform.

What outcome the Customer received

The Customer appreciated Softera Solutions company ability to fulfill the requirements and a tailored approach to the task as well as cost cutting improvements that were implemented during the project. The online store with smooth navigation, great customer service and pretty concise and well-organized information became the reflection of the Company’s customer-oriented policy. This formed a firm foundation for customer loyalty and revenue increase.

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